Customer Feedback-Driven Engineering at East Coast Power Systems

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Product safety at the point of manufacturing is an absolute priority to East Coast Power Systems. As a solid manufacturer of specialized electrical equipment, the company regularly refines its processes to meet the highest safety, quality, and performance standards. When customer feedback indicated that a safety concern existed regarding metal sharp edges, the team reacted quickly. This case study outlines how that feedback instigated a facility-wide improvement and improved the customer experience.

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A critical problem was created after a tailor-made electrical unit was handed over to a customer. Although the performance and design of the units were excellent, the customer commented on a critical safety aspect: the metallic components had sharp edges that would injure in the process of fitting and maintenance. This was a criticism that signaled an opportunity to enhance the company’s emphasis on quality and safety.

East Coast Power Systems has always maintained a strong emphasis on craftsmanship and promptness. In the hope of enhancing workplace safety and delivering a smoother, finished product, the company embarked on the mission of re-examining its in-house fabricating standards. The vision was to have an innovation that would eliminate sharp edges without losing the strength and performance of every unit.

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The initiative began as word-of-mouth conversations across the production floor. The management descended to the shop floor and started asking its employees what equipment or tools would be necessary to increase safety and efficiency. The moment a need for new equipment was called for, the management did not hesitate to satisfy such needs. By getting them better resources, the company could react directly to concerns raised in the field.

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Open communication between the manufacturing team and leadership was essential. Regular check-ins and an open culture of innovation enabled problems to surface and be resolved promptly. Also essential was the company’s responsiveness to feedback from customers—receiving feedback as an opportunity to innovate, not as a step back.

The new procedure focused on copper and steel component preparation and handling. The older deburring machines were replaced with newer ones to ensure that every metal piece was deburred before mounting. The upgrade now affects all East Coast Power Systems units, which give the same, injury-free experience for technicians and customers alike.

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The dividend is greater product safety and quality. Now every panel and power system that goes out of the plant bears witness to the transformation: sharp edges eliminated and ready for safe handling. Customers receive not only a durable product but also the confidence that East Coast Power Systems is committed to their safety and success. This is an example of how customer feedback from the front line, coupled with firm internal reaction, spawns major innovation.

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How can manufacturers improve product safety based on customer feedback?

Manufacturers can enhance product safety by actively gathering post-installation feedback, identifying pain points like sharp edges or usability issues, and implementing process changes, such as introducing new equipment—to address them.

Deburring is essential in electrical manufacturing to remove sharp edges from metal components. It improves workplace safety, reduces injury risks during installation, and contributes to higher product quality and compliance.

Customer feedback offers real-world insights that help manufacturers refine designs, enhance safety, and improve user experience. It can lead to long-term improvements in both product performance and brand trust.

Investing in updated machinery, such as deburring tools, and fostering floor-level communication can significantly improve safety, reduce errors, and streamline production, especially in custom manufacturing environments.